Roy vanNorstrand

The Leren Group is a consulting practice passionately devoted to increasing sales for our clients. Our mission is to deliver high impact, actionable Sales Strategy, Sales Process and Sales Management solutions that will create and sustain teams of sales professionals for our clients.

Our founder and President is Roy vanNorstrand. He brings more than three decades of sales management experience and practice to the leadership of The Leren Group. Mr. vanNorstrand served as a staff facilitator for the Heartland Technology Groups (HTG) for many years; and is a member of the Association for Talent Development (ATD – formerly ASTD), the Sales Management Association (SMA), The Professional Society for Sales & Marketing Training (SMT), The Sales Association (TSA), and he is a founding member of the Business Relationship Management Institute (BRMI). Mr. vanNorstand is also a sought after speaker and subject matter expert on the topics of sales strategy, sales process and sales management.

Our services include:

  • Sales Management as a Services (SMaaS TM)
  • Sales Training and Coaching
  • Sales Management Training and Coaching
  • Sales Management Consulting
  • Executive Management Consulting and Coaching
  • Strategic Planning